This research was done with the aim of providing a leveled model of marketing strategies to improve the financial and commercial performance of businesses. From the point of view of the result of its implementation, the upcoming research is an applied research, from the perspective of the goal of implementing an exploratory research and a descriptive research using a survey method. The information needed for the research to present the model was collected using semi-structured interviews from 15 experts in the subject field of the research, i.e. people in the field of marketing who have a working experience of more than 10 years and have a doctorate in marketing management. In this research, using Interpretive Structural Modeling (ISM), a stratified model of marketing strategies was designed to improve the financial and commercial performance of businesses. The results of the interpretive structural analysis (ISM) by the exploratory model showed that the 15 components of the model were placed on two levels. The components of increasing sales, increasing market share, increasing brand value and increasing customers as business performance indicators and increasing profits and income, increasing liquidity and increasing investment returns as financial performance indicators that are at the first level of the ISM model are the most effective. and are the most dependent components of the model. In the second level, the components of marketing strategies include research and development marketing strategy, advertising marketing strategy, specialized marketing strategy, interactive marketing strategy, local marketing strategy, customer experience marketing strategy, content marketing strategy and digital marketing strategy, which are the most effective and influential components of the model. . Keywords: marketing strategies, business performance, financial performance